You deserve an outstanding professional bio A polished, detailed professional bio is a must-have when it comes to marketing collateral. You just need to get the content right by including information that has visitors rushing to your website to learn more about you and your business. A well written professional bio can make a difference […]
Now is the time for your small business to shine, probably more than ever before. It’s time for potential customers and clients to know how great you and your business are. I have talked about the value of written testimonials on my LinkedIn and Instagram pages. But people are still reluctant to ask their satisfied […]
Most businesses have at least one social media profile from the many on offer – LinkedIn, Instagram, Facebook, Twitter. Some people post regularly to all platforms; some post occasionally to most platforms; and some concentrate on the one or two platforms that suit their business. And some are just not sure of where and what […]
Congratulations – you are officially a Small Business owner. Before you hit the ground running, make sure you have the right tools in your Marketing Toolkit. Your can-do attitude is a great start, but bolster that with these five must-haves: Website. Even if it’s only one or two pages, you should have a website. Start […]
Are you using the right tone of voice? When you were a kid, were you ever told not to use that tone of voice? I suspect we were all told to watch our tone, or not to use that tone of voice. And we all knew what that warning meant. In business, you are likely […]
Invitation wording for interesting parties Cardboard-Coffin Painting and Decorating (yes – it’s a thing) Throwing a Divorce Party Celebrating your blended family Stories for your funeral A thoughtfully condensed story of your life Amusing anecdotes to lift the mood A unique personal quote or verse to remember you by Writing your memoirs Guidance to bring […]
You know that you’re great at what you do, but how do you get this message across without sounding narcissistic? It’s as if everyone is judging you by your words. Their power cannot be underestimated when so many people hang off the latest offerings on socials, newsletters, emails and blogs. We are surrounded by words […]
Everybody can write, right? But not everybody can put their ideas into the right words; they know what they want to say but don’t know how to say it. If this sounds familiar, consider using the services of a professional copywriter. Words are our business. Whether it’s an informative blog or article; website content; or […]
A new year can often shine a light on exciting changes: new job opportunities, new neighbourhood, new friends. The prospects for 2021 shone a little less brightly for many people whose working lives were impacted during 2020. Secure employment was a casualty for many people last year. For some, their services were no longer financially […]
There is no doubting the power of the written word. Whether it’s a professionally written piece of work by a copywriter or a heartfelt letter written by a friend or loved one … the right words can make a difference. As this year of confusion draws to a close, think about what you could do […]
How are you coping with the transition of getting back to the office after working from home during lockdown? Many of us are discovering that working from home isn’t what it was always cracked up to be. Sure – there are benefits, but there are downfalls that can far outweigh the advantages. Modern technology has […]
Your website looks fantastic, now you can just sit back and relax right? Wrong! Nothing annoys Google more than a stagnant website – the site that gets built to specification and just sits there doing, well, absolutely nothing. It’s the internet version of a display home: visit it once or twice, then move on because […]
Ongoing support from the local community and local business owners is hugely important. It’s the reason many businesses are displaying ‘Open’ signs instead of ‘For Lease’ signs. 2020 has seen the closure of many businesses, some permanently. Continued support for those still trading instills confidence in getting through these extraordinarily tough times. Local people genuinely […]
