How to write a good hook

How to write a good hook

What is a copywriting hook? Let’s look at a fishing rod analogy: Bait = headline Hook = writing hook Line and reel = ad copy Choose the right bait Make your headline catchy to lure your target audience. Hook your reader In the copywriter’s world of advertising, a hook is your first sentence (or social […]

DIY website – yes or no?

DIY website – yes or no?

Can you build your own website? The short answer is yes. Should you build your own website? The answer to this question isn’t so short. There are countless online DIY options You can jump onto Google, ask the question about building a website, and you’ll have literally millions of results to choose from in mere […]

Headline writing. Strength or weakness?

Headline writing. Strength or weakness?

Good Vibes … Great headline. It sparks interest. Writing an attention-grabbing headline can be a major workout for some people. If you fall into the ‘headlines are a marathon’ category, there are some simple hacks to help you get over the hurdle and cross the finish line like a true athlete. Ask a question “Do […]

When to write

When to write

When is the right time to write? If you’re not a professional writer … Professional writers don’t always hit the laptop keys at a million miles a minute to produce their next piece of work. A LinkedIn article, blog, or social media post that comes across as easy to read could be the result of […]

End of year overload

End of year overload

2021 burnout and end of year overwhelm Have you looked at your checklist of work-related jobs and realised there is still so much to be done? If you feel like 2021 has vanished in a smoky haze of lockdowns and pandemic-related interferences, you’re not on your own. I’m sure it was September last week and […]

Introduce the face behind your SME

Introduce the face behind your SME

Does your audience know, like and trust you? Do you regularly show your face to your audience? On your website, LinkedIn, Facebook, and Instagram posts? No? You’re not alone. Many of us hide behind our businesses by posting memes, snappy quotes and sharing someone else’s content. Nothing wrong with that. But you are not allowing […]

Why you need a professional bio

Why you need a professional bio

You deserve an outstanding professional bio A polished, detailed professional bio is a must-have when it comes to marketing collateral. You just need to get the content right by including information that has visitors rushing to your website to learn more about you and your business. A well written professional bio can make a difference […]

Let’s talk about testimonials

Let’s talk about testimonials

Now is the time for your small business to shine, probably more than ever before. It’s time for potential customers and clients to know how great you and your business are. I have talked about the value of written testimonials on my LinkedIn and Instagram pages. But people are still reluctant to ask their satisfied […]

Think Outside the Algorithm

Think Outside the Algorithm

Most businesses have at least one social media profile from the many on offer – LinkedIn, Instagram, Facebook, Twitter. Some people post regularly to all platforms; some post occasionally to most platforms; and some concentrate on the one or two platforms that suit their business. And some are just not sure of where and what […]

5 MARKETING TOOLKIT MUST-HAVES

5 MARKETING TOOLKIT MUST-HAVES

Congratulations – you are officially a Small Business owner. Before you hit the ground running, make sure you have the right tools in your Marketing Toolkit. Your can-do attitude is a great start, but bolster that with these five must-haves: Website. Even if it’s only one or two pages, you should have a website. Start […]

How to find your Tone of Voice

How to find your Tone of Voice

Are you using the right tone of voice? When you were a kid, were you ever told not to use that tone of voice? I suspect we were all told to watch our tone, or not to use that tone of voice. And we all knew what that warning meant. In business, you are likely […]

5 writing projects a copywriter can help you put together

5 writing projects a copywriter can help you put together

Invitation wording for interesting parties Cardboard-Coffin Painting and Decorating (yes – it’s a thing) Throwing a Divorce Party Celebrating your blended family Stories for your funeral A thoughtfully condensed story of your life Amusing anecdotes to lift the mood A unique personal quote or verse to remember you by Writing your memoirs Guidance to bring […]

Words Have Power

Words Have Power

You know that you’re great at what you do, but how do you get this message across without sounding narcissistic? It’s as if everyone is judging you by your words. Their power cannot be underestimated when so many people hang off the latest offerings on socials, newsletters, emails and blogs. We are surrounded by words […]

Lost for Words?

Lost for Words?

Everybody can write, right? But not everybody can put their ideas into the right words; they know what they want to say but don’t know how to say it. If this sounds familiar, consider using the services of a professional copywriter. Words are our business. Whether it’s an informative blog or article; website content; or […]

New Year … New Business

New Year … New Business

A new year can often shine a light on exciting changes: new job opportunities, new neighbourhood, new friends. The prospects for 2021 shone a little less brightly for many people whose working lives were impacted during 2020. Secure employment was a casualty for many people last year. For some, their services were no longer financially […]

5 simple Christmas message ideas

5 simple Christmas message ideas

There is no doubting the power of the written word. Whether it’s a professionally written piece of work by a copywriter or a heartfelt letter written by a friend or loved one … the right words can make a difference. As this year of confusion draws to a close, think about what you could do […]

Back to the Office

Back to the Office

How are you coping with the transition of getting back to the office after working from home during lockdown? Many of us are discovering that working from home isn’t what it was always cracked up to be. Sure – there are benefits, but there are downfalls that can far outweigh the advantages. Modern technology has […]

To blog or not to blog? (that is the question)

To blog or not to blog? (that is the question)

Your website looks fantastic, now you can just sit back and relax right? Wrong! Nothing annoys Google more than a stagnant website – the site that gets built to specification and just sits there doing, well, absolutely nothing. It’s the internet version of a display home: visit it once or twice, then move on because […]