No budget for a professional writer?

Knowing what to write for your web pages, newsletters, eBooks, social media and other marketing and content platforms is challenging. But if you’re not a professional writer, you CAN pull something together. Trust me.

TIP: write for humans … and don’t overthink it

Write what you know about

You want to reach your target audience and make a connection by writing about what you know. And who knows your business better than you? Nobody (well, maybe your tax agent).

Whether you are a service industry or retail provider, batch up some content to cover different elements of your business.

Short snippets of what you offer; mid-length posts; longer articles and blogs; or in-depth newsletters. Inject some humour if it suits your style, or keep it serious. Only you will know the mood to use for your products or services.

TIP: offer little insights about you and your business occasionally

Be confident

Your confidence comes across when you truly believe in what you’re saying and selling. Writing about your own business allows you to be confident with your words, and your target audience will be on board with you.

TIP: the more often you write, the more confident you will be.

Include some keywords

What is a keyword? It’s basically a word, or a set of words, used to search for information online. You should include short tail, mid tail, or long tail keywords where possible.

If you are a solicitor or conveyancer, here’s a few examples of search terms potential clients may be putting into Google:

Short tail: Solicitor (conveyancer) near me

Mid tail: How much does a solicitor (conveyancer) charge?

Long tail: How much does a solicitor (conveyancer) charge in Victoria to sell my property?

You could include a combination of these keywords in a short post:

“Are you selling your property? Do you live in Victoria? We keep our conveyancing fees low, keep our level of service high and keep you informed every step of the way. Let us take the stress out of your property sale.”

And here’s a few search terms for a product – someone looking for beeswax wraps in this example:

Short tail: Beeswax food wraps

Mid tail: Are all beeswax food wraps eco-friendly?

Long tail: Where can I buy Australian-made beeswax food wraps online?

Here’s how to incorporate some of these keywords into a short post:

“Are you still buying cling wrap? Help reduce soft plastics waste by using eco-friendly beeswax wraps. Our re-usable, eco-friendly wraps are made in Australia and can be shipped anywhere in the world.”

TIP: The more you drill down on the message you want to get across, the easier it will be for your clients and customers to find you.

Call to action (CTA)

Whether it’s a three-line Instagram post or a thirty-paragraph web blog, include your call to action:

Social media post examples:

10% discount on conveyancing fees for March. Link in bio

Free shipping on all beeswax orders. Link in bio

Blog examples:

When you’re ready to sell your property, contact us and quote CONV10 for your 10% discount on our conveyancing fees.

Now that you’re ready to replace your cling wrap with our beeswax wraps, shop now and quote WAXSHIP for free shipping on your order.

TIP: you don’t have to offer discounts or freebies in your CTA. ‘Get in touch for more info’ is a CTA.

Ready to write?

Time to hit the keyboard and get writing. You’ve got nothing to lose and plenty to gain.

TIP: have fun with it

Still stuck for words?

Head to my CONTACT page. You can email me, or give me a call.

TIP: words are my business.