Whether you’re creating social media posts, blog content, or ad copy there are a few important things to remember.
It’s not about you (sorry!)
Your clients want to know you are thinking about them, talking to them, and solving a problem for them.
Make sure your writing reflects this.
Get rid of this style of writing:
“We believe that every now and then you should come first.
We know you deserve to be taken care of, so we have put together some tailored self-care packages.
Get in touch with us for more information.”
And try using this:
“It’s time to put yourself first … to make time for self-care.
Time to take care of you.
Contact us to find the self-care package that’s perfect for you.”
You’re delivering the same message, but it’s concise and directed to your client’s needs.
Be precise when selling your products by delivering a solution to a problem. And use the right language.
Provide direction by using active voice:
“Exercise longer with replen-juce.”
Don’t merely offer a suggestion by using passive voice:
“When you exercise, you will last longer if you drink our replen-juce”
Don’t use industry jargon
Talk to your clients and customers using everyday speak. I’ve said it before, but here I go again … write for everyday people (humans), not algorithms.
No time for words?
Use your time to concentrate on what you do in your business. Engage me to write about it.
Words are my business.
