The road to your website
Social media or website? Okay, okay. I know that websites are considered a bit ‘ho-hum’ by some people. But a good website is a must-have for most businesses, whether service…
Hands up if you love business writing
Writing for your business Do you love words? Most of my Google searches start with: “What is another word for …?” or “What is another term for …?” I can’t…
Introduce the face behind your SME
Does your audience know, like and trust you? Do you regularly show your face to your audience? On your website, LinkedIn, Facebook, and Instagram posts? No? You’re not alone. Many…
Why you need a professional bio
You deserve an outstanding professional bio A polished, detailed professional bio is a must-have when it comes to marketing collateral. You just need to get the content right by including…
Let’s talk about testimonials
Now is the time for your small business to shine, probably more than ever before. It’s time for potential customers and clients to know how great you and your business…
Think Outside the Algorithm
Most businesses have at least one social media profile from the many on offer – LinkedIn, Instagram, Facebook, Twitter. Some people post regularly to all platforms; some post occasionally to…
5 MARKETING TOOLKIT MUST-HAVES
Congratulations – you are officially a Small Business owner. Before you hit the ground running, make sure you have the right tools in your Marketing Toolkit. Your can-do attitude is…
How to find your Tone of Voice
Are you using the right tone of voice? When you were a kid, were you ever told not to use that tone of voice? I suspect we were all told…
5 writing projects a copywriter can help you put together
Invitation wording for interesting parties Cardboard-Coffin Painting and Decorating (yes – it’s a thing)Throwing a Divorce PartyCelebrating your blended familyStories for your funeralA thoughtfully condensed story of your lifeAmusing anecdotes…
Words Have Power
You know that you’re great at what you do, but how do you get this message across without sounding narcissistic? It’s as if everyone is judging you by your words.…
