It’s not all about you
Whether you’re creating social media posts, blog content, or ad copy there are a few important things to remember. It’s not about you (sorry!) Your clients want to know you…
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Watching your cash flow?
No budget for a professional writer? Knowing what to write for your web pages, newsletters, eBooks, social media and other marketing and content platforms is challenging. But if you’re not…
5 simple ways to repurpose old content
Stuck for fresh content ideas? We all suffer from writer’s block – it’s normal. Even professional writers come up against brick walls when trying to create fresh copy and content.…
Write for your audience
Avoid jargon in your marketing Copywriters and content writers love words – it’s the nature of our business. But coming up with words that resonate with an audience is more…
How to write a good hook
What is a copywriting hook? Let's look at a fishing rod analogy: Bait = headline Hook = writing hook Line and reel = ad copy Choose the right bait Make…
DIY website – yes or no?
Can you build your own website? The short answer is yes. Should you build your own website? The answer to this question isn’t so short. There are countless online DIY…
Headline writing. Strength or weakness?
Good Vibes … Great headline. It sparks interest. Writing an attention-grabbing headline can be a major workout for some people. If you fall into the ‘headlines are a marathon’ category,…
When to write
When is the right time to write? If you’re not a professional writer … Professional writers don’t always hit the laptop keys at a million miles a minute to produce…
End of year overload
2021 burnout and end of year overwhelm Have you looked at your checklist of work-related jobs and realised there is still so much to be done? If you feel like…
5 simple Christmas message ideas
There is no doubting the power of the written word. Whether it’s a professionally written piece of work by a copywriter or a heartfelt letter written by a friend or…
